Tuesday, August 29, 2006

How Was "Jack FM" Named?

Jack FM"Jack FM" is the moniker and on-air brand of several radio stations in Canada and the United States. Jack stations play a mix of 1960s, 1970s, 1980s, and 1990s hits with some current hot adult contemporary singles. Jack stations use the slogan "playing what we want", and promote themselves as having a larger and more varied playlist than other commercial radio stations. It is not unusual for a Jack-FM station to have a playlist of over 1000 songs compared to a normal FM station which sometimes have play lists of fewer than 100 songs. The stations are officially classified as the Variety Hits or Adult Hits format by radio research companies.

One of the early originators of this format was radio programmer Bob Perry, on an American Internet radio stream in 2000. However, according to Rogers Communications, the only thing taken for the first JACK-FM radio station in Vancouver was the name and the tagline (both trademarked by Perry). JACK program director Pat Cardinal says that he was unaware of the type of music on the American website and that "JACK" was one of several names that were considered for the format. Perry named the station after a fictitious persona, "Cadillac Jack" Garrett, "a hard-living radio cowboy" whose motto was "playing what we want." Rogers Communications licensed the trademarks from Perry for their use in Canada soon after the launch. (Wikipedia)

An example of a Jack station can be found here.

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posted by Staff @ 11:52 AM