Saturday, August 12, 2006

How Was "Apple Computer" Named?

From Apple II History & Wikipedia:

Apple Computer was founded on April 1, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne (and later incorporated January 3, 1977 without Wayne, who sold his share of the company back to Jobs and Wozniak) to sell the Apple I personal computer kit at US $666.66. They were hand-built in Jobs' parents' garage, and the Apple I was first shown to the public at the Homebrew Computer Club.

Jobs had recently worked at an organic apple orchard, and liked the name because "he thought of the apple as the perfect fruit--it has a high nutritional content, it comes in a nice package, it doesn't damage easily--and he wanted Apple to be the perfect company. Besides, they couldn't come up with a better name."

Apple would go on to create some of the most innovative products of our time, including the Macintosh, iMac, and iPod.


You can visit Apple Computer on the web here.


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posted by Staff @ 9:44 PM  

How Was "Jell-O" Named?

From Wikipedia:

Although gelatin has been used for many years, the preparation of dessert jellies from gelatin flakes is a laborious process, involving boiling the gelatin with egg whites. The first powdered gelatin for use in desserts was patented in 1845 by Peter Cooper. He did not market his product very effectively, though, and in 1897 sold the patent to cough syrup manufacturer Pearle B. Wait. Wait's wife named the product "Jell-O". The Waits sold Jell-O in strawberry, raspberry, orange and lemon flavors. In 1899 Wait sold the business to a neighbor, Orator Francis Woodward, for $450. From around 1900 Jell-O was sold by the Genesee Pure Foods Company (later the Jell-O company, which joined Postum to form the General Foods Corporation, now a brand of Kraft Foods inc.)


You can see the Jell-O website here.


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posted by Staff @ 8:44 PM  

How Was "Astroglide" Named?

From Wikipedia:

>Astroglide is a brand of personal lubricant manufactured by BioFilm Inc. Astroglide consists of purified water, glycerin, propylene glycol, polyquaternium 15, methylparaben and propylparaben.

The consistency of Astroglide is similar to that of pre-ejaculate. Aficionados like how it doesn't get absorbed as fast as traditional products, nor does it get thick and gummy like some others while its effectiveness may be replenished with water (or equivalent). Despite being more expensive than some other brands of lubricant on the market, Astroglide sales are increasing and expected to exceed $16 million in 2006.

The name relates to its origin, as its inventor, Dan Wray, discovered it while working on the cooling system of a space shuttle at Edwards Air Force Base in 1977. It was originally licensed to a small company in North Hollywood (in 1982) which failed in 1991, allowing Wray to regain the rights.


You can visit Astroglide's website here.


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posted by Staff @ 8:10 PM  

How Were "Pampers" Named?

From Wikipedia:

In 1961 Pampers were introduced. They were the creation of a man named Vic Mills who just happened to work for Procter & Gamble, and was looking for an easier way to diaper his granddaughter. He thought it was a mess to use cloth diapers and it occurred to him that the pulp mill owned by Procter and Gamble might produce a clean, absorbent paper that just might work for a disposable diaper. From that idea, Pampers were born. Mills assigned a group to research the possibility of designing a diaper that was absorbent, disposable and prevented leaks. He used the very first disposable diapers developed out of this project on his granddaughter. P. & G. tested this as-yet unnamed disposable diaper in Rochester, New York in 1959 and, after discarding early names such as Tads, Solos and Larks, came up with the Pampers brand. Pampers entered into a test market in Peoria, Illinois. Although the first test was unsuccessful, it led to an improved Pampers product at a lower cost that eventually replaced cloth diapers as the preferred way to diaper babies.


You can find Pampers on the web here.


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posted by Staff @ 1:54 PM  

How Was "Dole" Named?

From Wikipedia:

Dole Food Company, Inc., is an American-based agricultural multinational corporation headquarted in Westlake Village, California and is the leading grower and packer of such food items as banana, nuts, pineapple and other fresh fruits and vegetables. It was founded in 1901 in Hawaii as Hawaiian Pineapple Company by James Dole, who opened his first pineapple plantation in the central plateau of the Hawaiian island of Oahu. Today the company does business in over 90 countries and takes in upwards of US$ 5.3 billion in annual revenue.


You can find out more about Dole here.


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posted by Staff @ 11:58 AM  

How Was "RCA" Named?

From Wikipedia:

RCA, formerly an initialism for the Radio Corporation of America, is now a trademark used by two companies for products descended from that common ancestor: Thomson SA, which manufactures consumer electronics like RCA-branded televisions, DVD players, video cassette recorders, direct broadcast satellite decoders, camcorders, audio equipment, telephones, and related accessories; and Sony BMG Music Entertainment, which owns the RCA Victor and RCA Records record labels it received from one of its owners, BMG.


RCA can be found on the web located here.


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posted by Staff @ 9:42 AM  

How Was "Century 21" Named?

From Wikipedia:

MLS Century 21 Logo
Century 21 Real Estate is a real estate agent franchise company now owned by Cendant, which also owns Coldwell Banker and ERA Real Estate. The name comes from the Century 21 Exposition held in Seattle, Washington in 1962. Century 21 Real Estate is headquartered in Parsippany, New Jersey. Century 21 was founded in 1971 by Art Bartlett and Marsh Fisher, two real estate agents in Orange County, Caliornia. The cmpany went public in 1977, was bought out by Metropolitan Life Insurance in 1984, and became part of HSF, the precursor of Cendant, in 1995.


More on Century 21 can be found here.


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posted by Staff @ 9:24 AM  

How Was "Fisher-Price" Named?

From Wikipedia:

Fisher-Price
Fisher-Price is named after two of the company's three founders, Herman Fisher and Irving Price (the third, Helen Schelle, is omitted). In 1930, the three founders went to the International Toy Fair in New York City, bringing 16 toys with them. At the time, Fisher-Price was essentially limited to the making of wooden toy dogs. That tradition continued on for nearly four decades.

During the 1960s, Fisher-Price began to produce their famous "Little People" line, with items such as schoolbuses, farms, etc. hitting the markets. The Little People toys gained much popularity and quickly replaced the wooden dogs on Fisher-Price's production line.


Fisher-Price can be found at this website.


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posted by Staff @ 8:39 AM  

Friday, August 11, 2006

How Was "Jose Cuervo" Named?

From Wikipedia:

Jose Cuervo is a brand of tequila produced by Tequila Cuervo La Rojeña, S.A. de C.V. The Jose Cuervo Especial brand has the highest sales out of any tequila in the world.

In 1758, José Antonio de Cuervo received a land grant from the King of Spain in the Mexican state of Jalisco. He produced mezcal in a small factory on this land. His descendant, José María Guadalupe Cuervo, used the land to build a distillery for tequila production in 1795. The distillery was later named Fabrica La Rojeña. The tequila was exported to the United States for the first time in 1873. In 1900, José Cuervo Labastida decided to brand the tequila as Jose Cuervo. The company is now owned and run by heirs of the Cuervo family, the Beckmann family.


You can find out more about Jose Cuervo here.


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posted by Staff @ 11:34 PM  

How Was "Marlboro" Named?

From Wikipedia:

Marlboro is a brand of cigarette made by Philip Morris. It is famous for its billboard advertisements of the Marlboro Man. It is currently the best selling cigarette brand in the world.

The brand is named after Great Marlborough Street, the location of its original London factory.


You can find more on Marlboro here.


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posted by Staff @ 11:23 PM  

How Was "Dr. Zog's Sex Wax" Named?

From Wikipedia:

Mr. Zog's Sex Wax is a Carpinteria, CA brand of surfwax manufactured for use on surfboards. This wax is rubbed on the top surface or "deck" of a surfboard to allow traction and grip for the surfer.

Mr. Zog's Sex Wax was first produced by Fredrick Herzog III (Mr. Zog) and chemist Nate Skinner in 1972. Hank Pitcher designed their original logo.

Due to the product name, promotional materials such as bumper stickers and t-shirts became extremely popular, even among those who had never ridden a surfboard. Their slogans, such as "The best for your stick", included innuendos of non-surfing uses.


Find Dr. Zog's at this website.


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posted by Staff @ 11:12 PM  

How Was "Durex" Named?

From Wikipedia:

The brand Durex is used for a number of unrelated products around the world. Most commonly, Durex is the trademarked name for a range of condoms made by UK-based multinational SSL International.

The name, which the London Rubber Company trademarked in 1929, is a portmanteau of "Durability, Reliability, and Excellence".

Durex condoms represent around one quarter of the global market for prophylactic sheathes, manufacturing around one trillion units per year in 17 factories worldwide. The Durex range includes nine varieties of latex condom and the Avanti condom, the first male condom made from polyurethane. Polyurethane condoms don't suffer from the "latex rot", and are suited for users who have an allergic reaction to latex, but might not be as likely to prevent STDs [1].



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posted by Staff @ 8:42 PM  

How Was "Wawa" Named?

From Wikipedia:

Wawa is a chain of convenience store/fast food restaurant/gas stations located in the eastern United States. On April 16, 1964, Wawa Food Markets opened their first store in Folsom, Pennsylvania under the guidance of Grahame Wood. To this day many Wood family members are active within the company. Although Wawa is a family-run business, the employees of Wawa also hold a relatively large percentage of stock. Most Wawas are open 24 hours per day, 7 days per week. The chain's name comes from the site of the company's first milk plant in Wawa, Pennsylvania. The name of the town is in turn derived from the Lenape word for the Canada Goose in flight, an image of which serves as the Wawa corporate logo.



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posted by Staff @ 2:29 PM  

How Was "Old Navy" Named?

From Wikipedia:

Launched in 1994 as a value chain, Old Navy opened its first store in Colma, California. Within the first year of existence, Old Navy opened 57 stores. As of 2005, Old Navy has more than 900 stores. Many stores are located in the United States as well as in Canada, the largest of which is on State Street in Chicago, Illinois.

The name "Old Navy" was chosen because originally the stores were supposed to imitate the look and feel of a traditional military surplus store. While this motif was quickly dropped, many stores retain a warehouse-like/urban decor and the name stuck.



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posted by Staff @ 1:50 PM  

How Was "Bluetooth" Named?

From Wikipedia:

Bluetooth is an industrial specification for wireless personal area networks (PANs), also known as IEEE 802.15.1. Bluetooth provides a way to connect and exchange information between devices like personal digital assistants (PDAs), mobile phones, laptops, PCs, printers, digital cameras and video game consoles such as the Wii via a secure, globally unlicensed short range radio frequency.

The name Bluetooth is derived from the cognomen of a 10th century king of Denmark, Harald Bluetooth. According to the inventors of the Bluetooth technology, Harald engaged in diplomacy which led warring parties to negotiate with each other, making Bluetooth a fitting name for their technology, which allows different devices to talk to each other. The name of the king in Danish was Harald Blåtand and the Bluetooth logo is based on the H and B runes.



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posted by Staff @ 1:21 PM  

How Was "Toshiba" Named?

From Wikipedia:

Toshiba was founded by the merging of two companies in 1939.

The first company, Tanaka Seizosho (Tanaka Engineering Works), was Japan's first manufacturer of telegraph equipment and was established by Hisashige Tanaka in 1875. In 1904, the company name was changed to Shibaura Seisakusho (Shibaura Engineering Works).

The second company, originally named Hakunetsusha, was established in 1890 and was Japan's first producer of incandescent electrical lamps. The company diversified into the manufacture of other consumer products, and in 1899 it was renamed Tokyo Denki (Tokyo Electric).

The merger in 1939 of Shibaura Seisakusho and Tokyo Denki created a new company called Tokyo Shibaura Denki. It was soon nicknamed Toshiba, but it wasn't until 1984 that the company was officially renamed Toshiba Corporation.


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posted by Staff @ 12:57 PM  

How Was "eBay" Named?

From Wikipedia:

The online auction site was founded in San Jose on September 4, 1995 by computer programmer Pierre Omidyar as Auctionweb, part of a larger personal site that included, among other things, Omidyar's own tongue-in-cheek tribute to the Ebola virus. The company officially changed its name to eBay in September 1997. Originally, the site belonged to Echo Bay Technology Group, Omidyar's consulting firm. Omidyar had tried to register the domain name EchoBay.com but found it already taken by the Echo Bay Mines, a gold mining company, so he shortened it to his second choice, eBay.com.



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posted by Staff @ 12:51 PM  

How Was "TGI Fridays" Named?

From Wikipedia:

T.G.I. Friday's (often referred to as just "Fridays" by the company) is an American restaurant chain focusing on casual dining, with over 500 restaurants across the United States and Canada as of 2004, as well as many other countries around the world. The company is a unit of the Carlson Companies. The name is taken from the expression "TGIF", or "Thank God/Goodness It's Friday." The restaurant chain is known for its appearance, with red-striped canopies, brass railings, Tiffany lamps, and frequent use of antiques as decor.



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posted by Staff @ 12:47 PM  

Thursday, August 10, 2006

How Was "Captain Morgan Rum" Named?

From Wikipedia:

Captain Morgan is a brand of rum, named after the 17th-century Caribbean privateer, Henry Morgan (Even though the label of the bottle portrays Morgan as a "pirate", the man Henry Morgan himself was offended in his lifetime when people referred to him as a pirate. He always considered himself a privateer, which was basically a pirate that was paid and had a license to pirate from a certain country). Henry Morgan began producing rum in 1680 on the island of Jamaica. In 1944, the Seagram Company started producing rum under the name Captain Morgan Rum Company. In 1983, Captain Morgan Original Spiced rum was introduced to the United States. Captain Morgan is now produced by Diageo.



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posted by Staff @ 9:31 PM  

How Was "Delta Airlines" Named?

From Wikipedia:

The company has its roots in Huff Daland Dusters, which was founded in 1924 in Monroe, Louisiana by several partners including Collett E. Woolman becoming the world's first aerial crop dusting company. Huff Daland moved to Monroe, Louisiana the following year. In 1928, Huff Daland Dusters was purchased by C.E. Woolman and renamed Delta Air Services after the Mississippi Delta, where its route connected Dallas, Texas to Jackson, Mississippi, via Shreveport, Louisiana and Monroe.


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posted by Staff @ 9:24 PM  

How Was "Visa" Named?

From Wikipedia:

Visa is a brand of credit card and debit card operated by the Visa International Service Association of San Francisco, California, USA, an economic joint venture of 21,000 financial institutions that issue and market Visa products. The term Visa was conceived by the company's founder, Dee Hock. He believed that the word was instantly recognizable in many languages in many countries, and that it also denoted universal acceptance. Nowadays, the term VISA has become a recursive backronym for Visa International Service Association.



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posted by Staff @ 9:19 PM  

How Was "Saab" Named?

From Wikipedia:

Saab is an aviation and defense company based in Sweden and founded in 1937 in Linköping. Its name was an acronym for "Svenska Aeroplan AB," where "AB" stands for "aktiebolaget" ("limited company"), thus written as 'SAAB'. Since the changes in company ownership in the 1990s, the company name is now Saab AB.

Originally manufacturing airplanes, the company sought ways in which to diversify its business and in the late 1940s started to manufacture Saab Automobiles. The automobile division was based in the city of Trollhättan. The first car was the Saab 92001 on June 10, 1947. The company soon developed a reputation for reliable automobiles, with a notable competition history. The cars had a name for safety and crash-resistance.



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posted by Staff @ 9:12 PM  

How Was "Gatorade" Named?

From Wikipedia:

Gatorade was created by Dr. Robert Cade, Dr. Alex DeQuesada, Dr. Dana Shires and Dr. Jim Free at the University of Florida in 1965 for the school's football team and given the university's athletic nickname, the Gators. Dr. Cade entered into an agreement with the Indianapolis-based fruit and vegetable canning company Stokely-Van Camp, Inc. (S-VC) to produce the product, which he had already patented.



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posted by Staff @ 8:20 PM  

How Was "Motorola" Named?

From Wikipedia:

Motorola started as Galvin Manufacturing Corporation in 1928. The name Motorola was adopted in 1947, but the word had been used as a trademark since the 1930s. Founder Paul Galvin came up with the name Motorola when his company started manufacturing car radios. A number of early companies making phonographs, radios, and other audio equipment in the early 20th century used the suffix "-ola", the most famous being Victrola; there was also a company that made jukeboxes called Rockola, and a film editing device called a Moviola.



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posted by Staff @ 8:06 PM  

How Was "Dunkin' Donuts" Named?

From Wikipedia:

In 1946, William Rosenberg founded Industrial Luncheon Services as a company to deliver meals and "coffee break snacks" to customers in the outer reaches of Boston, Massachusetts. His business saw success and Rosenberg soon followed by opening up his first coffee and donut shop called, "The Open Kettle." In 1950 he opened the first store known as "Dunkin' Donuts," which is still standing today at 543 Southern Artery in Quincy, Massachusetts.
[edit]




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posted by Staff @ 6:58 PM  

How Was "Land 'O Lakes" Named?

From Wikipedia:

Land O'Lakes was founded in 1921 in Saint Paul, Minnesota, by representatives from 320 co-op creameries as the Minnesota Cooperative Creameries Association. The organization aimed to improve marketing and quality, and thus raise the price of butter. In 1924, their new sweet cream butter was given the name "Land O'Lakes" after a public contest, and in 1926, the organization took this name.



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posted by Staff @ 5:58 PM  

How Was "Alka-Seltzer" Named?

From Wikipedia:


Alka-Seltzer is a brand name owned by the German Bayer Corporation for a line of medications sold over the counter and taken by means of rapidly dissolving tablets that form an effervescent solution in water.

The original Alka-Seltzer is a remedy for headache, indigestion and hangover. Made by the U.S.-based Miles Laboratories, Alka-Seltzer is a combination of aspirin (acetylsalicylic acid), baking soda (sodium bicarbonate) and citric acid, designed to treat pain and simultaneously neutralize excess stomach acid (the "Alka" being derived from the word "alkali"). It is provided in the form of large effervescent tablets, about 1 inch (25 mm) in diameter, which are dissolved (two at a time for the usual adult dosage) in a glass of water. As the tablets dissolve, the acid and bicarbonate react vigorously producing carbon dioxide gas (hence the "Seltzer"), which also produces enough agitation to allow the active ingredients to dissolve readily. The resulting solution is then ingested by the patient.



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posted by Staff @ 4:52 PM  

How Was "Sears" Named?

From Wikipedia:

Sears, Roebuck and Company is a mid-range chain of international department stores, founded by Richard Sears and Alvah Roebuck. Sears merged with Kmart in early 2005, creating the Sears Holdings Corporation. Richard Sears was a railroad station agent in Minnesota when he received a shipment of watches which were unwanted by a local jeweler. Sears purchased them himself, sold the watches at a nice profit to other station agents up and down the line, and then ordered more for resale. Soon he started a business selling watches through catalogs. The next year, he moved to Chicago, Illinois where he met Alvah C. Roebuck, who joined him in the business. In 1893, the corporate business name became Sears, Roebuck and Company.


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posted by Staff @ 1:36 PM  

Wednesday, August 09, 2006

How Was "Amazon.com" Named?

From Wikipedia:

Founded as Cadabra.com by Jeff Bezos in 1994 and launched in 1995, Amazon.com began as an online bookstore, though it soon diversified its product lines, adding DVDs, music CDs, computer software, video games, electronics, like mp3 players, apparel, furniture, food, and more. Amazon has established separate websites in Canada, the United Kingdom, Germany, Austria, France, China and Japan and it ships globally on selected products. Bezos renamed his company "Amazon" after the world's most voluminous river.



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posted by Staff @ 4:26 PM  

How Was "Epson" Named?

From Wikipedia:

In June 1975, the name Epson was coined after the next generation of Sinshu Seiki's printer dubbed the EP-101 was released to the public ("Son of EP-101" became "Son of EP" which in turn became "Epson"). In April of the same year Epson America Inc. was established to sell printers for Sinshu Seiki Co.



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posted by Staff @ 1:01 PM  

How Were "Brillo Pads" Named?

From Wikipedia:

Brillo Pad is a trade name for a scouring pad, used for cleaning dishes, and made from steel wool impregnated with soap.

A cookware peddler and his brother-in-law, a jeweller, approached New York lawyer Milton Loeb for assistance in protecting their invention made of German fine steel wool and jeweller's rouge. But Loeb did much more, flinging himself into the pan scouring business and coming up with the Brillo trademark from the Latin word for 'bright'.

Patented in 1913, by 1917 the Brillo Manufacturing Company were selling packaged boxes of six pads and a separate bar of soap. It was only in the 1930s that the soap was contained within the pad.



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posted by Staff @ 12:47 PM  

How Was "Firefox" Named?

From Wikipedia:

Mozilla Firefox is a free, open source, cross-platform, graphical web browser developed by the Mozilla Corporation and hundreds of volunteers. The project which became Firefox started as an experimental branch of the Mozilla Suite called m/b (or mozilla/browser). When sufficiently developed, binaries for public testing appeared in September 2002 under the name Phoenix.

The Phoenix name survived until April 14, 2003, when it changed because of trademark issues with the BIOS manufacturer, Phoenix Technologies (who produce a BIOS-based browser called Phoenix FirstWare Connect). The new name, Firebird, provoked mixed reactions, particularly since the free database software Firebird uses the same name. In late April, following an apparent name change to Firebird browser for a few hours, the Mozilla Foundation stated that the browser should always bear the name Mozilla Firebird in order to avoid confusion with the Firebird database server. However, continuing pressure from the FLOSS community forced another change, and on February 9, 2004, Mozilla Firebird became Mozilla Firefox (or Firefox for short).

The Mozilla Foundation chose the name "Firefox" for its similarity to "Firebird" but also for its uniqueness in the computing industry. To avoid any potential further name changes, the Mozilla Foundation began the process of registering Firefox as a trademark with the United States Patent and Trademark Office in December 2003. As "Firefox" already existed as a registered trademark in the United Kingdom, the Mozilla Foundation licensed the name from the trademark's owner.



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posted by Staff @ 12:12 PM  

How Was "NCR" Named?

From Wikipedia:

NCR Corporation is a technology company specializing in solutions for the retail and financial industries. Its main products are point-of-sale (POS) terminals, automatic teller machines, check processing systems, barcode scanners, business consumables and high-powered data warehousing systems.

The company began as the National Manufacturing Company of Dayton, Ohio, which was established to manufacture and sell the first mechanical cash register, invented in 1879 by James Ritty. In 1884 the company and patents were bought by John Henry Patterson and his brother Frank Jefferson Patterson and the firm was renamed the National Cash Register (NCR) Company.



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posted by Staff @ 11:38 AM  

How Was "Chevrolet" Named?

From Wikipedia:

Chevrolet was co-founded by Louis Chevrolet and William C. Durant. Louis Chevrolet was a racecar driver, born on December 25, 1878, in La Chaux de Fonds, Switzerland. William Durant, founder of General Motors, had been forced out of GM in 1910 and wanted to use Louis Chevrolet's designs to rebuild his own reputation as a force in the automobile industry. Chevrolet first used its "bowtie" logo in 1913. This logo is said to have been designed from wallpaper Durant once saw in a French hotel.



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posted by Staff @ 11:17 AM  

How Was "Microsoft" Named?

From Wikipedia:

Microsoft's name, originally bi-capitalized as MicroSoft or with hyphenation as Micro-Soft, is a portmanteau of "microcomputer software"[5] and is often abbreviated informally as MS. The company was founded in Albuquerque, New Mexico on April 4, 1975 by Bill Gates and Paul Allen to develop and sell BASIC interpreters for the Altair 8800.



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posted by Staff @ 10:56 AM  

How Was "A & W Root Beer" Named?

From Wikipedia:

A&W Root Beer, now one of the most popular brands of root beer in the United States, was first brewed in June 1919, in Lodi, California by Roy Allen at a parade for returning World War I veterans. Allen initially sold the root beer for a nickel at a roadside stand. Allen, along with partner Frank Wright began A&W Restaurants, giving the root beer its name (the last initials of their names) as well as eventually selling other food. A&W Root Beer is available prepared fresh in the restaurants or bottled in stores.


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posted by Staff @ 10:46 AM  

How Was "Arby's" Named?

From Wikipedia:

Arby's was founded by brothers Forrest and Leroy Raffel who were determined to open a fast food franchise based on something other than hamburgers. The name Arby's came as a result of the brothers' inability to use their preferred name of "Big Tex" that was being used by an Akron businessman. They eventually decided on Arby's, based on R.B., the initials of Raffel Brothers. [1] They opened their first restaurant in Boardman, Ohio just outside of Youngstown on July 23, 1964, where they initially served only roast beef sandwiches, potato chips, and beverages. A year later, the first Arby's licensee opened a restaurant in Akron, Ohio. Expansion to other states began in 1968. As of 2004, there are over 3400 restaurants worldwide.


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posted by Staff @ 9:02 AM  

How Was "Vaseline" Named?

From Wikipedia:

The raw material for petroleum jelly was discovered in 1859 in Titusville, Pennsylvania where it was sticking to some of the first oil rigs in the U.S. The riggers hated the paraffin-like material because it caused the rigs to seize up, but they used it on cuts and burns because it hastened healing. Robert Chesebrough, a young chemist whose previous work, distilling fuel from the oil of sperm whales, had been rendered obsolete by petroleum, went to Titusville to see what new materials might be created from the new fuel. Chesebrough took the unrefined black "rod wax", as the drillers called it, back to his laboratory in Brooklyn to refine it and explore its medicinal possibilities.

Chesebrough discovered that by distilling the lighter, thinner oil products from the rod wax, he could create a light-colored gel. Chesebrough patented the process of making petroleum jelly (U.S. Patent 127,568) in 1872. The process involved vacuum distillation of the crude material followed by filtration of the still residue through bone char.

Before Chesebrough could try to sell it, he had to test it to see if it really worked on cuts and burns by using himself as the guinea pig. Having demonstrated the products efficacy on himself, Chesebrough was unable to sell any to drug stores until he travelled around New York State demonstrating his miracle vaseline. Before a rapt audience he'd burn his skin with acid or an open flame, then spread the clear jelly on his injuries, showing at the same time his past injuries, healed, he claimed, by his miracle product. To further stimulate demand, he gave out free samples.

Chesebrough opened his first factory in 1870. The term Vaseline was coined, according to some accounts, as a combination of the German word for water, Wasser (pronounced Vahser), and the Greek word for oil, elaion.


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posted by Staff @ 8:44 AM  

How Was "Tower Records" Named?

From Wikipedia:

Tower Records is a retail music chain based in West Sacramento, California. Tower was founded in 1960 by Russ Solomon in Sacramento, California. The store was named after his father's drugstore (which shared a building with the Tower Theater, hence the name), where he first started selling records. Seven years later, Tower Records expanded to San Francisco, opening a store in what was originally existed as a grocery store at Bay and Columbus streets. The chain eventually expanded internationally and now includes stores in Hong Kong, Malaysia, Philippines, Singapore, Republic of Ireland, Israel, Colombia, Ecuador and Mexico.


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posted by Staff @ 8:24 AM  

How Was "Crisco" Named?

From Wikipedia:

When William Procter and James Gamble started the company Procter & Gamble, they hired chemist E. C. Kayser and developed the process to hydrogenate cottonseed oil, which ensures the shortening remains solid at normal storage temperatures. The initial purpose was to create a cheaper substance to make candles than the expensive animal fats in use at the time. Electricity began to diminish the candle market, and since the product looked like lard, they began selling it as a food. This product became known as Crisco, with the name deriving from the initial sounds of the expression "crystalized cottonseed oil".


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posted by Staff @ 8:18 AM  

How Was "Denny's" Named?

From Wikipedia:

Denny's was founded under the name Danny's Donuts in 1953 by Harold Butler in Lakewood, California. Butler expanded to 20 restaurants by 1959, when he renamed the chain to Denny's. The business continued to grow and by 1981, there were over 1,000 restaurants in all 50 U.S. states. In 1977, Denny's introduced the still-popular Grand Slam breakfast.


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posted by Staff @ 8:14 AM  

Tuesday, August 08, 2006

How Was "Radio Shack" Named?

From The Radio Shack Corporate Page:

Two brothers, Theodore and Milton Deutschmann, opened a one-store retail and mail-order operation in the heart of downtown Boston. They chose the name, "RadioShack," which was a term for the small, wooden structure that housed a ship's radio equipment. The Deutschmanns thought the name was appropriate for a store that would supply the needs of radio officers aboard ships, as well as "ham" radio operators.


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posted by Staff @ 4:57 PM  

How was "Sega" Named?

From Wikipedia:

Sega was originally founded in 1940 as Standard Games (later Service Games) in Honolulu, Hawaii, by Martin Bromely, Irving Bromberg, and James Humpert to provide coin-operated amusements for American servicemen on military bases. Bromely suggested that the company move to Tokyo, Japan in 1951 and in May 1952 "SErvice GAmes of Japan" was registered.


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posted by Staff @ 4:45 PM  

How were "M & M's" Named?

From Wikipedia:

M&M's, one of the most popular candies in the United States, were originally an import from England called Smarties. Forrest Mars Sr. saw soldiers during the Spanish Civil War eating chocolate pellets that were coated in sugar to prevent chocolate from sticking to their fingers. After the rights were purchased by Americans Forrest Mars Sr. and R. Bruce Murrie in 1939, they had to reintroduce them to the domestic market with a different name because there was already a candy product sold in the U.S. under the name Smarties. To identify their new brand, they combined the first initials of their last names: M & M. M&M's were first sold in the United States in 1941.


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posted by Staff @ 4:42 PM  

How Was "Spam" Named?

From Wikipedia:

Introduced on July 5, 1937, the name "Spam" was chosen in the 1930s when the product, whose original name—"Hormel SpicedHam"—was far less memorable, began to lose market share. The name was chosen from multiple entries in a naming contest. A Hormel official once stated that the original meaning of the name SPAM was "SPecks of hAM". According to writer Marguerite Patten in Spam – The Cookbook, the name was suggested by Kenneth Daigneau, an actor and the brother of a Hormel vice president. The current official explanation is that the name is a syllabic abbreviation of "SPecks of hAM", which eludes to the nature of the product's composition - being compressed pieces of ham and pork shoulder. The originator was given a $100 prize for coming up with the name.


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posted by Staff @ 4:36 PM  

How Was "Tide" Detergent Named?

From Working Knowledge:

Proctor & Gamble's designers and marketers chose the name "Tide" and began assembling a brand identity to crystallize the product's qualities in the popular imagination. Fittingly (and in typically cantankerous fashion), Byerly provided a key marketing element for the new brand when Tide's advertisers, Benton & Bowles, interviewed the product development team in search of marketing ideas. According to the recollection of another researcher who sat in on the meeting, "Each time [Byerly] would try to explain a feature of Tide, one of the agency people would ask about Tide's sudsing. After several interruptions of this type, [Byerly], a little exasperated, said, `Oh, Tide makes oceans of suds.'" That slogan became a centerpiece of Tide's early marketing.


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posted by Staff @ 12:24 PM  

How Was "Taco Bell" Named?

From Wikipedia:

The founder of Taco Bell, Glen Bell, started with a hot dog stand in San Bernardino, California in 1946. After experimenting with alternative food items, he opened three Taco-Tia stands between 1954 and 1955, which he later sold to his partners. He then opened the first Taco Bell in Downey, California on March 21, 1962.


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posted by Staff @ 9:50 AM  

How Was "Coca Cola" Named?

From Snopes:

Coca-Cola was named back in 1885 for its two "medicinal" ingredients: extract of coca leaves and kola nuts. Just how much cocaine was originally in the formulation is hard to determine, but the drink undeniably contained some cocaine in its early days. Trace amounts of cocaine continued to be an ingredient in the syrup in order to protect the trade name "Coca-Cola" until around 1929.


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posted by Staff @ 9:38 AM  

How Was "Pepsi-Cola" Named?

From The Soda Museum:

The "cola" part of Pepsi-Cola is a term based on the African kola nut and it was used for its caffeine content. The drink didn't contain either the kola nut or any caffeine, but it did taste pretty close to the already popular "Coca-Cola" and that was the reason for using the term "Cola" in its name. The "Pepsi" part of the Pepsi-Cola name comes from pepsin, an enzyme which aids in digestion and was also a popular ingredient in early soft drinks (and chewing gum). There has been some dispute as to whether or not the original Pepsi-Cola actually contained pepsin as an ingredient.


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posted by Staff @ 8:36 AM  

How Was "3M" Named?

From Wikipedia:

3M Company was formerly known as "Minnesota Mining and Manufacturing Company" until 2002. 3M is an American corporation with a worldwide presence that produces over 55,000 products, including adhesives, abrasives, laminates, electronic circuits and displays, and pharmaceuticals.


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posted by Staff @ 8:29 AM