How Was "V8" Named?
The original V8 Vegetable Juice is made mainly from tomatoes and the juices from seven vegetables, specifically: beets, celery, carrots, lettuce, parsley, watercress, and spinach. Tomato juice dominates the formula. The brand is owned by the Campbell Soup Company.
V8 Vegetable Juice was invented by W.G. Peacock, the founder of the New England Products Company, which manufactured individual vegetable juices under the brand name Vege-min. Having had only mediocre success in selling them, in 1933 Peacock began blending the Vege-min juices into one and selling this new concoction as "Vege-min 8." A grocer in Evanston, Illinois recommended that he shorten the name to simply "V-8."
The new V-8 was a success, and in 1948 the Campbell Soup Company acquired the brand. It has been in continuous production since.
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