Friday, August 11, 2006

How Was "Old Navy" Named?

From Wikipedia:

Launched in 1994 as a value chain, Old Navy opened its first store in Colma, California. Within the first year of existence, Old Navy opened 57 stores. As of 2005, Old Navy has more than 900 stores. Many stores are located in the United States as well as in Canada, the largest of which is on State Street in Chicago, Illinois.

The name "Old Navy" was chosen because originally the stores were supposed to imitate the look and feel of a traditional military surplus store. While this motif was quickly dropped, many stores retain a warehouse-like/urban decor and the name stuck.



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posted by Staff @ 1:50 PM