How Was "Prudential" Named?
Prudential Financial, Inc. and its subsidiaries provide insurance, investment management, annuities, and other financial products and services to both retail and institutional customers throughout the United States and in over 30 other countries. Started in Newark, New Jersey in 1875, Prudential Financial, as it is known today, was originally called the "Friendly Assurance Company" and was founded by John F. Dryden, who later became a U.S. Senator. It sold one product, industrial life insurance.
A history of The Prudential Insurance Company of America up to about 1975 is the topic of the book Three Cents A Week, referring to the premium paid by early policyholders.
Prudential's logo, The Rock of Gibraltar, is one of the most recognized corporate symbols in the world. Slogans "Own a Piece of the Rock" and "Strength of Gibraltar" are also still quite widely associated with Prudential.
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