Sunday, August 13, 2006

How Was "Reebok" Named?

From Wikipedia:

Reebok International Limited is an Anglo-American Fortune 500 company, subsidiary of Adidas AG, and producer of athletic footwear, apparel, and accessories. The name is the South African spelling of the word rhebok, a type of African antelope or gazelle. The company, founded in 1895, was originally called Mercury Sports, but was renamed as Reebok in 1960. The company's founders Joe and Jeff Foster found the name in a dictionary won in a race by Joe Foster as a boy. The dictionary was a South African edition, hence the spelling.


Reebok can be found on the internet here.

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posted by Staff @ 12:59 PM