How Was "Sirius Satellite Radio" Named?
Sirius Satellite Radio (pronounced: serious) is one of two satellite radio (DARS) services and is based in New York City that provides 68 streams (channels) of music and 55 streams of sports, news and entertainment to the United States and Canada. (The other satellite radio service is XM Radio) Music streams on Sirius carry a wide variety of music genres, broadcasting 24 hours a day, commercial free. A subset of Sirius’ music channels are included as part of the DISH Network satellite television service. Sirius channels are identified by Arbitron with the label “XS” (e.g. “XS120”, “XS9”, “XS17”). With any Sirius-enabled radio, the user can see the artist and song information on display while listening to the stream. The streams are broadcast from three satellites in an elliptical geosynchronous orbit above North America.
Sirius was previously known as CD Radio. The company changed its name to Sirius Satellite Radio Inc. on November 18, 1999. The dog in the Sirius logo (Sirius is referred to as the "Dog Star") is unofficially named “Mongo,” a name garnered from the debut of Sirius Satellite Radio’s sponsorship on Casey Atwood’s and later Jimmy Spencer’s NASCAR entry, when the announcing cast voted on names. “Mongo” later became NASCAR driver Spencer’s nickname with the NASCAR Broadcasters in the following races.
Reports suggesting Howard Stern returning to regular radio are "untrue" according to this article posted in September, 2006.
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