How was "Elmo T.M.X" Named?

The much-anticipated top-secret 10th-anniversary Elmo, code-named "T.M.X. Elmo" is finally here - and it's the hysterically laughing, belly-clutching, floor-thumping Elmo. Fisher-Price, a division of No. 1 toymaker Mattel, unveiled the new T.M.X. Elmo to the world Tuesday. Elmo fans could face a shortage of the new T.M.X. Elmo over the holidays. "T.M.X." stands for 2 things - "Tickle Me extreme" or "Tickle Me 10," representing the toy's 10-year milestone. (CNN)

Read more about the Elmo TMX at Boing Boing.

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posted by Staff @ 10:44 AM