Tuesday, August 08, 2006

How Was "Radio Shack" Named?

From The Radio Shack Corporate Page:

Two brothers, Theodore and Milton Deutschmann, opened a one-store retail and mail-order operation in the heart of downtown Boston. They chose the name, "RadioShack," which was a term for the small, wooden structure that housed a ship's radio equipment. The Deutschmanns thought the name was appropriate for a store that would supply the needs of radio officers aboard ships, as well as "ham" radio operators.


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posted by Staff @ 4:57 PM