Monday, August 14, 2006

How Was "Rice-A-Roni" Named?

From Wikipedia & The Straight Dope:

Rice-A-Roni is a product of The Quaker Oats Company. It is a boxed food mix that consists of rice, vermicelli, seasonings, and sometimes other ingredients. In television commercials, it is called "The San Francisco Treat!" San Francisco, specifically the Mission District, happens to be where the original family-owned pasta company that created Rice-A-Roni had set up shop.

The DeDomenico family all enjoyed an old Armenian dish consisting of rice, vermicelli pasta and chicken broth. The rice and pasta were sauteed in butter before the liquid was added, giving the dish its distinctive taste.

In 1958, Vince DeDomenico decided to take this recipe and produce it for sale in grocery stores. He placed the rice and pasta in a box, and added a dry seasoning mix in place of the liquid chicken broth. Because this product was made up of half rice and half pasta, he decided to call it RICE-A-RONI

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posted by Staff @ 11:56 AM