Friday, August 18, 2006

How Was "Subaru" Named?

From Wikipedia:

Subaru (In katakana: スバル), a Japanese car company, is the automobile division of Fuji Heavy Industries Co., Ltd.

"Subaru" is the Japanese word for "unite" and for the star cluster Pleiades that is depicted in the company logo. The Pleiades (also known as the Seven Sisters) has seven stars visible to the naked eye. The Subaru logo's six stars represent the five companies that came together after World War II to form one large company. While an automotive minnow compared to many of its competitors, Subaru has been a highly profitable company for many years. It is noted for the production of conventional-bodied cars with full-time AWD (in fact, in many markets its entire product range has this feature) and its use of the horizontally-opposed engine.

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posted by Staff @ 8:13 AM