Friday, August 18, 2006

How Was "Subway" Named?

From Wikipedia:

Subway Logo
Subway is the name of a multinational restaurant franchise that mainly sells sandwiches and salads. It was founded in 1965 by Fred De Luca and Peter Buck. The corporate name of Subway is Doctor's Associates, Inc. The company has 26,252 franchised sandwich restaurants in 85 countries as of August 8, 2006 and is the fastest growing franchise in the world. This rapidly growing chain added over 2,000 locations in 2005.

In 1965, Fred DeLuca and Peter Buck opened their first location in Bridgeport, Connecticut as a stand at the University of Bridgeport and named it "Pete's Super Submarines". Soon thereafter the name was changed to "Pete's Subway" and then to "Subway". The chain used the New York City Subway as its decorative motif (old New York City subway maps and skyline views of Manhattan dot their interior wallpaper of most stores from before the late 1990s, when newer stores and remodeled older stores took on a more stylish food environment), and has a sandwich named the BMT after the Brooklyn-Manhattan Transit subway line, although in advertising this has been described as "Bigger, Meatier, Tastier."

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posted by Staff @ 4:22 PM