Saturday, September 09, 2006

How Was "Absolut Vodka" Named?

Absolute Vodka
Absolut Vodka is a Swedish brand of vodka, owned by V&S Group, and produced at their facilities near Åhus, Skåne in southern Sweden.

The name "Absolut" was introduced in 1879 by the entrepreneur Lars Olsson Smith. Smith introduced fractional distillation that produces liquor without fusel oil in Sweden. The name "Absolut Renat Brännvin" (Totally Distillated Vodka) was introduced by Smith to market his much improved product. Smith challenged the city of Stockholm's liquor marketing monopoly with his superior vodka. It was sold at a lower price than the monopoly's product, just outside the city border. Smith even offered free boat rides to the distillery and "Renat Brännvin" made Smith a fortune. In 1917 the alcohol industry in Sweden was monopolized by the Swedish government. Vodka was then sold nationwide under the name "Absolut Renat Brännvin". The name of the by then rather unfashionable brand was cropped to "Renat Brännvin" in the mid 1970's. In 1979 the old name Absolut was picked up when the upper-price range Absolut Vodka was introduced. (Wikipedia)

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posted by Staff @ 9:01 AM