How Was "Fender Guitars" Named?
The Fender Musical Instruments Corporation, initially named the Fender Electric Instrument Manufacturing Company, was started by Leo Fender in 1946, and is one of the most widely recognised manufacturers of electric guitars, electric basses and amplifiers. Fender is particularly important because of its role in bringing solid body electric guitars to the masses. Fender offered the first mass-produced solid-body Spanish-style electric guitar, the Telecaster (originally named the 'Broadcaster', 'Esquire' is a single pickup version); the first mass-produced electric bass, the Precision Bass (or P-Bass); and the enormously popular Stratocaster guitar (or 'Strat' for short). (Wikipedia)
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