Wednesday, September 06, 2006

How Was "Fruit of the Loom" Named?

Fruit of the Loom
Fruit of the Loom is an American company which manufactures clothing, particularly underwear. The Fruit of the Loom brand dates back to 1851 in Rhode Island when Robert Knight, a textile mill owner, visited his friend, Rufus Skeel. Mr. Skeel owned a small shop in Providence, Rhode Island that sold cloth from Mr. Knight's mill. Mr. Skeel's daughter painted images of fruit and applied them to the bolts of cloth. The ones with the fruit emblems proved most popular. Mr. Knight thought the labels would be the perfect symbol for his trade name, Fruit of the Loom.

In 1871, just one year after the first trademark laws were passed by Congress, Mr. Knight received patent number 418 for the brand, Fruit of the Loom. (Wikipedia)

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posted by Staff @ 10:01 AM