How Was "Häagen-Dazs" Named?

Häagen-Dazs is an American brand of ice cream, established by Reuben Mattus in The Bronx, New York in 1961. It has also become a specialty ice cream chain store which sells its own brand of ice cream at locations around the world. Häagen-Dazs produces ice cream, ice cream bars, sorbet, and frozen yogurt.

Contrary to common belief, the name is not European; it is simply two made-up words meant to look European to American eyes. This is known in the marketing industry as foreign branding. (Wikipedia)

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posted by Staff @ 8:42 AM