Thursday, September 28, 2006

How Was "Moxie" Named?

Moxie, a carbonated beverage, is considered to be the USA's first mass produced soft drink.

Created in 1876 by Dr. Augustin Thompson of Union, Maine, Moxie was first marketed as a patent medicine in Lowell, Massachusetts under t product name “Moxie Nerve Food”. Moxie was said to cure ailments ranging from softening of the brain to “loss of manhood.” In 1884, it was sold in carbonated formand merchandised as an invigorating drink, which claimed to endow the drinker with "spunk." In the early phase of its life as a recreational soft drink, Moxie is said to have been kept handy by bartenders to give to customers who were too drunk to be given any more alcohol.

The name entered the American language, when a person was said to be "full of Moxie", meaning that the person was skillful, or spirited. In this popular meaning, the word is sometimes spelled moxy. Moxie became unique in that it was the name of a commercially produced soft drink, also included in dictionaries.

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posted by Staff @ 9:48 AM