Tuesday, September 12, 2006

How Was "Shell Oil" Named?

Shell Oil
Royal Dutch Shell PLC is a multinational oil company of Anglo Dutch origins, which is amongst the largest energy corporations in the world, and one of the five "supermajors" (vertically integrated private-sector oil, natural gas, and petrol (gasoline) companies).

The origin of the brand name Shell is linked to the origins of The "Shell" Transport and Trading Company. In 1833, the founder's father, also Marcus Samuel, founded an import business to sell seashells to London collectors. When collecting seashell specimens in the Caspian Sea area in 1892, the younger Samuel realised there was potential in exporting lamp oil from the region and commissioned the world's first purpose built oil tanker, the Murex, to enter this market. By 1907 the company had a fleet of oil tankers.

The Shell emblem is one of the most familiar commercial symbols in the world. Known as the "Pecten" after the sea shell, the giant scallop, Pecten maximus, on which its design is based, the current version of the logo was designed by Raymond Loewy and introduced in 1971. (Wikipedia)

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posted by Staff @ 9:00 AM