How Was "Audi" Named?

From Wikipedia:

Audi is a German automobile manufacturer with headquarters in Ingolstadt, Bavaria. It is a wholly-owned subsidiary of the Volkswagen Group. Audi is a Latin translation of the German name 'Horch'. The founder August Horch left the company after five years, but still wanted to manufacture cars. Since the original 'Horch' company was still there, he called his new company Audi, the Latin form of his last name. In English it is: "hark!".

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posted by Staff @ 10:45 AM