How Was "Burton Snowboards" Named?
Burton Snowboards, founded by Jake Burton Carpenter in 1977, is a snowboard manufacturer that has grown to become one of the leaders in its market. With a product line that encompasses all the essential elements of snowboarding (hardgoods, outerwear, accessories), Jake Burton has created a definition of what it is to be a snowboarder. Besides selling goods under its own brand name, Burton also own several sub-brands which tend to focus on a specific line of products or aspect of the snowboard market.
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